Theory of Her – Organic sexual health products

Feel confident in your sexuality, body, and relationships – especially the one with yourself. These organic sexual health products are made in New Zealand.

Why We Love this brand

Their theory is that the more women love themselves, the better the world will be.

We Asked the brand...


We are aware. The world needs more love, less junk. Every one of our products is created and sourced with an awareness of our footprint and only the cleanest ingredients. We don’t use any icky additives, period. In fact, we entered the game because we felt that most sex products were not created consciously and had questionable ingredients. Theory of Her is our way of honouring our bodies and Mother Nature. We realize the unique opportunity we have to set an example in our community. Each year we do a little bit more to help clean up our local environment. We organize clean-up days, upcycle waste for our products and plant trees. We love seeing when others get involved, too.


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Full Brand Story

At heart, they believe that a little more self-love goes a long way when it comes to our erotic and romantic relationships. Theory of Her’s goal is to create both community and products that honour this journey and encourage us all to find that love. What started as a homemade recipe has turned into a mission to help empower women to orgasm. They wanted to share what we had stumbled upon – something that was clean, organic, safe for our bodies and Mother Nature – but something that also awakened us to a deeper world of empowered eroticism. Since then, they have grown a community of thousands of women from around the world and created a variety of products all made with Mother Nature and our bodies in mind. They are all-organic, icky additives free. Made in New Zealand, by two sisters!