Y.O.U underwear makes soft, stylish, organic cotton underwear for men and women that lets you look good, feel good and do good. They are a sustainable fashion brand with a difference. Their mission is to improve access to education for women and girls by donating underwear.
The brand has created a buy-one-give-two promise in partnership with Smalls for All, a Scottish charity that collects and distributes underwear to vulnerable women and children in Africa and the UK. Their underwear is Fairtrade, PETA-approved vegan and made from 100% GOTS Certified Organic Cotton, and they work with one of India’s leading ethical and sustainable manufacturers. They have also embraced ethical marketing, and actively promote body positivity through their brand imagery and marketing strategies.